Why B2B Commerce Needs Pricing, Credit and Workflow — Not Just a Website
B2B isn't D2C with bigger orders. The three systems that actually make B2B commerce work: pricing, credit and approval workflows.
B2B is a workflow, not a website
A common mistake: treating B2B as “D2C with a login.” It’s not. A B2B buyer needs:
- Dealer/customer-specific pricing — tiered, negotiated, MOQ-aware
- Credit terms — Net 15/30/60, credit limits, aging
- Approval workflows — a purchase order needs sign-off before dispatch
- Standing orders — weekly or monthly recurring, not one-off carts
Why each matters
Pricing. In B2B, one catalog cannot have one price. A distributor prices differently for a top dealer vs a new one vs a project quote. The price engine must compute per-customer on the fly.
Credit. The sale isn’t complete when the order ships — it’s complete when the invoice is paid. Credit limits, aging and collection need to be part of the order flow, not an afterthought.
Workflow. A ₹5 lakh order to a hospital or contractor goes through approvals. The system must route: requisition → approval → order → credit check → dispatch.
What a Commerce OS adds on top
- AI agents that follow up on unpaid invoices and reorder windows
- Dashboards for salespeople: which accounts to call, who’s over-limit, what’s due
- Consolidation — one view across sales, dispatch and collections
That’s the difference between a B2B website and B2B commerce.
Running this problem today?
See where time and margin leak in your stack — mapped onto Mera Commerce OS.