Why B2B Commerce Needs Pricing, Credit and Workflow — Not Just a Website

B2B is a workflow, not a website

A common mistake: treating B2B as "D2C with a login." It's not. A B2B buyer needs:

1. Dealer/customer-specific pricing — tiered, negotiated, MOQ-aware
2. Credit terms — Net 15/30/60, credit limits, aging
3. Approval workflows — a purchase order needs sign-off before dispatch
4. Standing orders — weekly or monthly recurring, not one-off carts

Why each matters

Pricing. In B2B, one catalog cannot have one price. A distributor prices differently for a top dealer vs a new one vs a project quote. The price engine must compute per-customer on the fly.

Credit. The sale isn't complete when the order ships — it's complete when the invoice is paid. Credit limits, aging and collection need to be part of the order flow, not an afterthought.

Workflow. A ₹5 lakh order to a hospital or contractor goes through approvals. The system must route: requisition → approval → order → credit check → dispatch.

What a Commerce OS adds on top

• AI agents that follow up on unpaid invoices and reorder windows
• Dashboards for salespeople: which accounts to call, who's over-limit, what's due
• Consolidation — one view across sales, dispatch and collections

That's the difference between a B2B website and B2B commerce.