B2B Commerce OS for Indian Distributors

This is a modeled case study of the Indian distributor operating model — not a customer claim.

The distributor's reality

An FMCG, electrical or auto-parts distributor runs on:

• WhatsApp for orders
• Excel for pricing and stock
• Phone calls for follow-up
• Credit managed in a ledger
• Delivery coordinated manually

It works — until the distributor crosses a few hundred active dealers and thousands of SKUs.

Where it breaks

1. Orders are untyped — a WhatsApp order needs manual re-entry into the system
2. Pricing is error-prone — dealer-specific prices live in someone's memory
3. Credit is risky — no visibility into which dealers are over-limit
4. Follow-up is random — nobody systematically chases reorders
5. Dispatch is manual — no picklist → invoice → delivery flow

What a B2B Commerce OS provides

• Dealer portal — login, catalog, dealer-specific pricing
• Order workflow — quote → credit check → order → dispatch → invoice
• Credit management — limits, aging, and automated blocks
• Standing orders — weekly/monthly auto-reorders
• AI follow-up — which dealers haven't reordered, auto-triggered

The flow Mera would automate

Dealer login → Catalog with their price → MOQ check
        ↓
Credit check → Order → Picklist → Dispatch → Invoice
        ↓
AI follow-up on reorder window

The distributor stops being the bottleneck and starts scaling the network.